Dr. Siti Haslina Md Harizan

SitiHaslina 2       

Dr. Siti Haslina Md Harizan
Telefon      : 04-6535959
Faks          : 04-6576000
Emel         : sitihaslina@usm.my
Pemasaran Hijau, Perlakuan Pengguna, Tanggungjawab Sosial Korporat


Academic Qualifications :

  • Ph.D (Universiti Sains Malaysia)
  • B.Tech (Hons) (Universiti Teknologi PETRONAS)
  • M.B.A. (Universiti Sains Malaysia)


Key Research Area

  • Sustainable Marketing
  • Green Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility
  • Spiritual Marketing


Selected Articles:

  1. Siti Haslina, M.H., Hilmi, M.F., & Atan, H., 2015. Distance Education As An Environmentally-Friendly Learning Option. Journal of Global Business and Social Entrepreneurship, 1(2), pp. 1-7. Available from http://gbse.com.my/isi16/GBSE%201(2),%201-7%20(2015).pdf eISSN 24621714.
  2. Siti Haslina, M. H. & Fazelina., S.H., 2015. Corporate Social Responsibility Of Tobacco Companies: A Consumer Perspective. Proceedings of First Asia Pacific Conference on Contemporary Research (APCCR-2015), Kuala Lumpur, Malaysia, 3-4 October, pp. 9-17.
  3. Siti Haslina, M.H., Nabsiah, A.W., & Mahmod Sabri, H., 2013. A Study on Green Product Purchases Among Consumers in the Klang Valley, Malaysia. Global Journal on Advances in Pure and Applied Sciences [Online], (1) pp.444-449. Available from http://www.world-education-center.org/index.php/paas/article/view/2277. ISSN: 2301-2706.
  4. Siti Haslina, M.H., Mahmod Sabri, H., & Nabsiah, A.W., 2013. Islam, Eco-Literacy and Green Purchase: Evidence from Malaysia. Journal of Islamic Business and Management, 3(1), pp. 133-149. ISSN: 2075-6291.
  5. Siti Haslina, M.H., Mahmod Sabri, H., 2012. Green Product Purchase Behaviour: Relevance for Muslims. Chinese Business Review, 11(4), 377-382. ISSN:1537-1506
  6. Siti Haslina, M.H., Mahmod Sabri H., 2010. Knowledge, Personal Norms, and Environmentally-Friendly Purchase Behaviour, The International Academic Research Journal, 2(2), pp. 32-42.
  7. Siti Haslina Md Harizan & Chamhuri Siwar (2006), Review of Issues, Concepts and Approaches on Corporate Social Responsibility Practices Among National and Multinational Companies in Malaysia and Relevance for Small and Medium Enterprises, Proceeding of Simposium Kebudayaan Indonesia-Malaysia Ke-X, 29-31 Mei 2007, Bangi, Malaysia.
  8. Chamhuri Siwar, Mohd Zaki Ibrahim, Siti Haslina Md Harizan & Roslina Kamaruddin (2006), Impact of Tsunami on Fishing, Aquaculture and Coastal Community in Malaysia, International Conference on the Development of Aceh, 26-27 December 2006, Universiti Kebangsaan Malaysia, Bangi.
  9. Siti Haslina Md Harizan, Norizan Mat Saad, & Nabsiah Wahid (2006), A Study of Socio-Demographic on Environmental Consciousness, Proceedings of International Conference of Energy and Environment (ICEE), 28-30 August 2006, Universiti Tenaga Nasional, Kajang, Malaysia.

Selected Book Chapters:

  1. Chamhuri Siwar & Siti Haslina Md Harizan, 2007. Concepts and Approaches on CSR: Relevance for Small and Medium Enterprises in Malaysia. In Chamhuri Siwar, Joy Jacqueline Pereira & Siti Haslina Md Harizan, (Ed.), Corporate Social Responsibility for Sustainable Development, (Round Table Dialogue Series No. 14). Bangi, Institute for Environment & Development, Universiti Kebangsaan Malaysia. (ISBN: 978-983-9444-71-1).
  2. Siti Haslina Md Harizan, 2015. Asas Perlakuan Pengguna, Siri Pendidikan Jarak Jauh, Pulau Pinang: Universiti Sains Malaysia. (ISBN: 3-245456-345344)


  • JRP 343/4 - Consumer Behaviour (since 2014/2015)
  • JRW 348/4 – Retailing (since 2014/2015)
  • JR3 344/4 - Advertising (since 2014/2015)
  • JTW 301/4 - Management Seminar (since 2014/2015)
  • JTW 480/4 - Management Project (since 2014/2015)


Maklumat sedang dikemaskini...


  • Institute of Marketing Malaysia (IMM) (member since 2010).