Research Area:

• Green Marketing and Consumption

• Islamic Marketing and Consumption

• Sustainable Marketing and Consumption

Research Grant: 

1. 2020, Developing Behavioural Biases Mitigation Framework for Vulnerable Credit Card and Personal Debt Holders in Malaysia, Kementerian Pengajian Tinggi Malaysia, RM60,500.00 (Co-Researcher)

2. 2015, Disaster Relief and Preparedness: Integrated Marketing Communication Approach and Disaster Management in Kelantan Flood Prone Area, Kementerian Pengajian Tinggi Malaysia, RM104,390.00 (Co-Researcher)

Research Publication:

Please visit: https://rb.gy/zw9fn

Other Publication:

1. Siti Haslina Binti Md Harizan. (2015). Asas Perlakuan Pengguna, Utusan Publications & Distributors Sdn Bhd.

2. Siti Haslina Binti Md Harizan. (2016). Psikologi Pengguna, Utusan Publications & Distributors Sdn Bhd.

3. Siti Haslina Binti Md Harizan. (2015). E-Kuliah (Video/Audio) for JRP 342/343: Perlakuan Pengguna, Pusat Pengajian Pendidikan Jarak Jauh.

4. Siti Haslina Binti Md Harizan. (2019). E-Kuliah (Video/Audio) for JRW 348/4: Peruncitan, Pusat Pengajian Pendidikan Jarak Jauh.

5. Siti Haslina Binti Md Harizan. (2023). Microcredential, Integrated Marketing Communication (Part 1), https://learning4life.usm.my/courses/integrated-marketing-communication-part-1/

PhD (On-going): 

1. Fazleen Binti Md Ali, Kaedah Pengurusan Kualiti Pembangunan Islam Berasaskan Konsep Halal Hijau.

2. Xu Ziming, Research on the Implication of Driving Experience on Consumer's Purchase Intention of New Energy Vehicle: An Investigation in China.

Award:

1. Third Best Paper Award - The 13th Global Islamic Marketing Conference, International Islamic Marketing Association, Türkiye, 2022.

Recognitions:

1. Certified Islamic Marketer, International Islamic Marketing Association UK, 2021 onwards.

2. Lifetime Member, Institute of Marketing Malaysia (IMM), 2021 onwards.

3. Invited Speaker, Online Research Seminar, SOKA University, Tokyo, Japan, July 2023.

4. Reviewer, Journal of Islamic Marketing, 2015 onwards.

5. Reviewer, Journal of Social Sciences and Humanities, 2019 onwards.

6. Reviewer, International Journal of Economics & Management, 2017 onwards.

7. Reviewer, Asian Academy of Management Journal, 2017 onwards.

8. Reviewer, Asian Journal of Economics, Business and Accounting, 2023.

Consultancy:

1. Field Expert for FRGS project "Public Sustainable Communication: In the Context of Visual Communication vs Attitudes", Universiti Teknologi MARA (UiTM), 01/09/2019 - 31/05/2022.

2. Field Expert for Instrument Validation, Centre for Islamic Development Management Studies, 07/03/2018 - 07/03/2018.

Community Engagement:

1. Penang Green Agenda, 29/08/2018-31/12/2018

2. Kelas Asas Fardhu Ain (KAFA) Integrasi Darul Quran, Pusat Islam Universiti Sains Malaysia, 01/01/2017-31/12/2018

Industry Engagement:

1. Malaysian Photovoltaic Industry Association, Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers, March – November 2018.