Dr. Siti Haslina Md Harizan

SitiHaslina 2       

Dr. Siti Haslina Md Harizan
Phone      : 04-653 4569
Fax          : 04-657 6000
Email         : sitihaslina@usm.my




Academic Qualifications :

  • Ph.D (Universiti Sains Malaysia)
  • B.Tech (Hons) (Universiti Teknologi PETRONAS)
  • M.B.A. (Universiti Sains Malaysia)


Key Research Area

  • Green Marketing
  • Islamic Marketing
  • Consumer Behaviour
  • Sustainable Consumption
  • Sustainability in Distance Education


Selected Articles:

  1. Harizan, S.H.M., Shukor, M.H.A. 2021, Factors Influencing The Intention To Buy Fashionable Apparel Via Online Platforms: An Empirical Evidence From Malaysia, International Journal of Asian Social Science, 11/2:, 98-113.
  2. Harizan, S.H.M., Hilmi, M.F. 2021, Developing Measures For The Effectiveness Of Distance Education As Regards Sustainability: The Mixed Method Approach, Turkish Online Journal of Distance Education, 22(3):, 177-195
  3. Mustafa, M.S. & Harizan, S.H.M. (2020). Islamic Entrepreneurship: Analysis of Research Trend (Keusahawanan Islam: Analisis Trend Penyelidikan), Islāmiyyāt The International Journal of Islamic Studies, 42(2), 71-84.
  4. Harizan, S.H.M. & Hilmi, M.F. (2019). Effectiveness of Distance Education on Sustainability from Learners' Perspective. International Journal of Innovation, Creativity and Change, 8(6), 167-181.
  5. Siti Haslina Md Harizan, & Wan Nur Shalizawani Wan Ali. (2019). Visitors’ perceptions towards the management of main mosques in Malaysia, Proceedings of the 10th Global Islamic Marketing Conference, Turkey, April, 222-240.
  6. Harizan, S.H.M. (2018). Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers. Global Journal of Business and Social Science Review (GJBSSR), 6(3), 67-81.
  7. Harizan, S.H.M. & Hilmi, M.F.  & Atan, H. (2017). Distance Education as an Environmentally-Friendly Learning Option? Empirical Evidence from Malaysia. Journal of Humanities, Language, Culture and Business, 1(1), 74-83.
  8. Harizan, S.H.M. & Hilmi, M.F.  & Atan, H. (2016). Exploring Acceptance Towards Environmental Sustainability of Distance Education in Malaysia. Management of Sustainable Development, 8(2), 17-24
  9. Siti Haslina, M.H. (2016), Spirituality of Green Consumer Behaviour, Proceedings of the 7th Global Islamic Marketing Conference (GIMAC7), Casablanca, Morocco, 4-6 May 2016.
  10. Siti Haslina, M.H., Hilmi, M.F., & Atan, H., 2015. Distance Education as An Environmentally-Friendly Learning Option. Journal of Global Business and Social Entrepreneurship, 1(2), pp. 1-7. Available from http://gbse.com.my/isi16/GBSE%201(2),%201-7%20(2015).pdf eISSN 24621714.
  11. Siti Haslina, M. H. & Fazelina., S.H., 2015. Corporate Social Responsibility of Tobacco Companies: A Consumer Perspective. Proceedings of First Asia Pacific Conference on Contemporary Research (APCCR-2015), Kuala Lumpur, Malaysia, 3-4 October, 9-17.
  12. Siti Haslina, M.H., Nabsiah, A.W., & Mahmod Sabri, H., 2013. A Study on Green Product Purchases Among Consumers in the Klang Valley, Malaysia. Global Journal on Advances in Pure and Applied Sciences [Online], (1) 444-449. Available from http://www.world-education-center.org/index.php/paas/article/view/2277. ISSN: 2301-2706.
  13. Siti Haslina, M.H., Mahmod Sabri, H., & Nabsiah, A.W., 2013. Islam, Eco-Literacy and Green Purchase: Evidence from Malaysia. Journal of Islamic Business and Management, 3(1), 133-149. ISSN: 2075-6291.
  14. Siti Haslina, M.H., Mahmod Sabri, H., 2012. Green Product Purchase Behaviour: Relevance for Muslims. Chinese Business Review, 11(4), 377-382. ISSN:1537-1506
  15. Siti Haslina, M.H., Mahmod Sabri H., 2010. Knowledge, Personal Norms, and Environmentally-Friendly Purchase Behaviour, The International Academic Research Journal, 2(2), 32-42.
  16. Siti Haslina Md Harizan & Chamhuri Siwar (2006), Review of Issues, Concepts and Approaches on Corporate Social Responsibility Practices Among National and Multinational Companies in Malaysia and Relevance for Small and Medium Enterprises, Proceeding of Simposium Kebudayaan Indonesia-Malaysia Ke-X, 29-31 Mei 2007, Bangi, Malaysia.
  17. Siti Haslina Md Harizan, Norizan Mat Saad, & Nabsiah Wahid (2006), A Study of Socio-Demographic on Environmental Consciousness, Proceedings of International Conference of Energy and Environment (ICEE), 28-30 August 2006, Universiti Tenaga Nasional, Kajang, Malaysia.

Selected Book Chapters:

  1. Chamhuri Siwar & Siti Haslina Md Harizan, 2007. Concepts and Approaches on CSR: Relevance for Small and Medium Enterprises in Malaysia. In Chamhuri Siwar, Joy Jacqueline Pereira & Siti Haslina Md Harizan, (Ed.), Corporate Social Responsibility for Sustainable Development, (Round Table Dialogue Series No. 14). Bangi, Institute for Environment & Development, Universiti Kebangsaan Malaysia. (ISBN: 978-983-9444-71-1).
  2. Siti Haslina Md Harizan, 2015. Asas Perlakuan Pengguna, Siri Pendidikan Jarak Jauh, Pulau Pinang: Universiti Sains Malaysia. (ISBN: 3-245456-345344)
  3. Siti Haslina Md Harizan (2016), Psikologi Pengguna, Siri Pendidikan Jarak Jauh, Kuala Lumpur: Utusan Publications & Distributors Sdn Bhd​ (ISBN: 978-967-61-2755-6)
  4. Md Harizan, S. H., Atan, H., & Hilmi, M. F. (2017). The Environmental Sustainability of Distance Education: The Impact of Travelling among Malaysian Students. In P. Kommers (Ed.), Asia Pacific Handbook of Contemporary Research (Vol. 1, pp. 29 - 43). (ISBN: 978-0-6481172-8-5).


  • JRP 343/4 - Consumer Behaviour (2014/2015 to present)
  • JRW 348/4 – Retailing (2014/2015 to present)
  • JRW 344/4 - Advertising (2014/2015 to 2018/2019)
  • JTW 301/4 - Management Seminar (2014/2015 to present)
  • JTW 480/4 - Management Project (2014/2015 to present)
  • JTP 501/3 - Business Ethic (2018/2019)
  • JTW 208/3 – Economics for Management II (2020-2021)
  • JRP 445/4 - Komunikasi Pemasaran Bersepadu (2021 to present)



  1. Quan Xin (Main-Supervisor)


  1. Liu Yi (Main-Supervisor)
  2. Zeng Baoguo (Main-Supervisor)
  3. Xie Yifeng (Main-Supervisor)
  4. Zong Hongbao (Main-Supervisor)
  5. Luo Ping (Main-Supervisor)
  6. Fazleen Binti Md Ali (Co-Supervisor)


  • Member of Institute of Marketing Malaysia (IMM) (2010 to present)
  • Scientific Committee a.k.a Country Co-chair for the Global Islamic Marketing Conference (2016  to present)