Key Research Area: 

• Management Accounting 
• Quality Management 
• Performance Management
• SME Risk Management

Selected Journal Articles:

1. Jie, Y.L., Yaacob, Z. & Teh, S.Y. (2015). The Mechanism of Corporate Social Responsibility Affecting Firm Performance: A Study of Small and Medium Sized Enterprise in Hebei, China, Advanced Science Letters, 21(5), 1509-1512.
2. Jie, Y.L., Yaacob, Z. & Teh, S.Y. (2015). The Impact of Corporate Reputation on Job Satisfaction and Financial Performance: A Study on Small and Medium Sized Enterprise in Hebei, China, Journal of Entrepreneurship and Business, 3(1), 72-87.
3. Rahman, N.A., Yaacob, Z. & Radzi, R.M. (2015). Determinants of Effective Financial Risk Management in Small Business: A Theoretical Framework, Information Management and Business Review, 7(2), 87-92.
4. Yaacob, Z. (2014). The Direct and Indirect Effects of Customer Focus on Performance in Public Service, International Journal for Quality Research, 8(2), 265-276.
5. Yaacob, Z. (2014).The Link Between Quality Management and Muslim Customer Satisfaction, International Journal of Business and Society, 15(1), 81-96.
6. Yaacob, Z. (2013). Customer Oriented Service and Cost Effectiveness: a Trade off Relationship?, Pakistan Journal of Commerce and Social Science, 7(3), 545-554.
7. Yaacob, Z. (2013). Conceptualization of Human Resource Management in Quality Management Literature, International Journal of Innovations in Business, 2(1), 42-59.
8. Yaacob, Z. & Abas, Z. (2011). The Effect of Intensity of Quality Management on Customer Satisfaction. International Journal of Business and Society, 12(2), 69-86.
9. Yaacob, Z. (2010). Impak Amalan Penambahbaikan Berterusan Terhadap Penjimatan Kos Pihak Berkuasa Tempatan. INTAN Management Journal, 11(1), 107-134.
10. Yaacob, Z. & Ommei Kolsum S. Router. (2010). Satisfying Customer Using TQM: The mediating role of Control Systems. International Journal of Management Studies. 17(1), 37-53. 

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