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UNDERGRADUATE COURSES

BACHELOR OF MANAGEMENT IN MARKETING WITH HONOURS

  • OVERVIEW

    Majoring in Marketing means pursuing an academic degree focused on the principles and practices of marketing. Students in this field learn about how businesses promote their products or services, attract and retain customers, and build brand loyalty.

    School Of Distance Education,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    https://pppjj.usm.my/index.php/ms/

    Duration : Minimum 4 Years
                      Maximum 12 Years
    Medium Instruction     : English Langguage
    Examination : Bilingual (Bahasa Malaysia & English)
    Semester Offered : August & November

  • REQUIREMENTS

      • Candidates must have passed Sijil Pelajaran Malaysia/Sijil Persekolahan Vokasional Malaysia (SPM/MCE/SPVM) or an equivalent qualification, with a Credit in Bahasa Melayu/Bahasa Malaysia.

      • Candidates must also achieve at least Level 2 (Band 2) in the Malaysian University English Test (MUET) within one (1) year from the date of registration.

      • DIPLOMA / EQUIVALENT CATEGORY

      i. DIPLOMA CANDIDATES
      Diploma from Institusi Pengajian Tinggi Awam (IPTA) or Institusi Pengajian Tinggi Swasta (IPTS) recognized by the Malaysian Qualifications Agency (MQA) or equivalent (Priority will be given to diploma graduates in fields related to Management).
      ii. MALAYSIAN VOCATIONAL DIPLOMA (DVM) CANDIDATES
      DVM students whose SVM qualifications meet the equivalence of three (3) SPM credits
      And

      Must be 21 years old or above as of the application closing date.

      • STPM / EQUIVALENT CATEGORY

      i. STP/HSC/STPM CANDIDATES (Year 2002 and Earlier)
      Passed Sijil Tinggi Pelajaran (STP/HSC), Sijil Tinggi Persekolahan Malaysia (STPM), or an equivalent qualification with at least Grade E in General Studies/General Paper and Grade E in any two (2) other subjects.
      ii. STPM CANDIDATES (From 2003 Onwards)
      Passed Sijil Tinggi Persekolahan Malaysia (STPM) or an equivalent qualification with at least Grade C in General Studies/General Paper and Grade C in any two (2) other subjects.
      iii. MALAYSIAN HIGHER RELIGIOUS CERTIFICATE (STAM) CANDIDATES
      Passed STAM with a minimum grade of Jayyid (Good).
      iv. MATRICULATION GRADUATES
      All KPM Matriculation/Foundation graduates or equivalent qualifications recognized by MQA
      And

      Obtain at least Grade C (2.00) in any two (2) other subjects.

      • APEL CATEGORY

      Passed MQA APEL T-6 (Aptitude Test and Portfolio Assessment by certified assessors).

      • EXECUTIVE DIPLOMA CATEGORY

      Executive Diploma from Institusi Pengajian Tinggi Awam (IPTA) or Institut Pengajian Tinggi Swasta (IPTS) recognized by the Malaysian Qualifications Agency (MQA)

      And

      Meet the total accumulated credit requirement of 90 units.

  • FEES

    • TYPE of fees                                                                                                                                    Amount (RM)

      • Tuition Fees                                                                                                                            1,400.00
      • Recurrent Fee (Payable every semester)                                                                                  880.00
      • Per year                                                                                                                                   2,280.00
      • Non-Recurrent Fee (Payable upon registration)                                                                         390.00

      ** Fees are subject to change

  • LIST OF COURSE

      • Economics for Management I

      • Principles of Financial Accounting

      • Introduction to Data Analytics

      • Principles of Management

      • Business Communication

      • Business Statistics

      • Philosophy and Current Issues

      • Appreciation of Ethics and Civilisation

      • Integrity and Anti-Corruption

      • Entrepreneurship

      • Operations Management

      • Economics for Management II

      • Management Accounting

      • Organisational Behaviour

      • Principles of Finance

      • Principles of Marketing

      • Business Mathematics

      • International Management

      • English 1

      • Malay Language IV

      • And one open elective course, either Business Law / Financial and Wealth Planning / Digital Marketing / Marketing Analytics / Consumer Behaviour, and one additional course from Introduction to Anthropology and Sociology / Introduction to Economics / Introduction to Political Science / Introduction to Geography / Introduction to History / Money and Banking / Modern Malay Fiction / Malaysian Economy

      • Business Research Methods

      • International Marketing

      • Digital Marketing

      • English II

      • One open elective course, either Business Law or Financial and Wealth Planning or Digital Marketing or Marketing Analytics or Consumer Behaviour, and one additional course from Introduction to Anthropology and Sociology / Introduction to Economics / Introduction to Political Science / Introduction to Geography / Introduction to History / Money and Banking / Modern Malay Fiction / Malaysian Economy / Management Seminar / E-Commerce / Business Ethics

      • Entrepreneurship

      • Strategic Management

      • Strategic Human Resource Management

      • Services Marketing

      • Consumer Behaviour

      • Integrated Marketing Communication

      • Strategic Marketing Management

      • Management Project

      • And one open elective course, either Business Law/ Financial/ Wealth Planning/Digital Marketing/Marketing Analytics/Consumer Behaviour.

       

  • CAREER PROSPECTS

    Position

    • Marketing Manager

    • Corporate Affairs Practitioner

    • Brand Manager

    • Public Relations Practitioner

    • Marketing Officer

    • Corporate Officer

    • Sales Manager

    • Product Marketing Manager

    • Event Planner

    • Social Media Manager

    • Digital Marketing Specialist

    • Brand Manager

    Related Industries

    • Government Sector 

    • Private Agencies

    • Non-Governmental Organizations (NGOs)

    • Education

    • Semi goverment