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UNDERGRADUATE COURSES

BACHELOR OF MANAGEMENT IN MARKETING WITH HONOURS

  • OVERVIEW

    Majoring in Marketing means pursuing an academic degree focused on the principles and practices of marketing. Students in this field learn about how businesses promote their products or services, attract and retain customers, and build brand loyalty.

    School Of Distance Education,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    https://pppjj.usm.my/index.php/ms/

    Duration : Minimum 4 Years
                      Maximum 12 Years
    Medium Instruction     : Bahasa Malaysia
    Examination : Bilingual (Bahasa Malaysia & English)

  • LIST OF COURSE

      • Economics for Management I

      • Principles of Financial Accounting

      • Introduction to Data Analytics

      • Principles of Management

      • Business Communication

      • Business Statistics

      • Philosophy and Current Issues

      • Appreciation of Ethics and Civilisation

      • Integrity and Anti-Corruption

      • Entrepreneurship

      • Operations Management

      • Economics for Management II

      • Management Accounting

      • Organisational Behaviour

      • Principles of Finance

      • Principles of Marketing

      • Business Mathematics

      • International Management

      • English 1

      • Malay Language IV

      • And one open elective course, either Business Law / Financial and Wealth Planning / Digital Marketing / Marketing Analytics / Consumer Behaviour, and one additional course from Introduction to Anthropology and Sociology / Introduction to Economics / Introduction to Political Science / Introduction to Geography / Introduction to History / Money and Banking / Modern Malay Fiction / Malaysian Economy

      • Business Research Methods

      • International Marketing

      • Digital Marketing

      • English II

      • One open elective course, either Business Law or Financial and Wealth Planning or Digital Marketing or Marketing Analytics or Consumer Behaviour, and one additional course from Introduction to Anthropology and Sociology / Introduction to Economics / Introduction to Political Science / Introduction to Geography / Introduction to History / Money and Banking / Modern Malay Fiction / Malaysian Economy / Management Seminar / E-Commerce / Business Ethics

      • Entrepreneurship

      • Strategic Management

      • Strategic Human Resource Management

      • Services Marketing

      • Consumer Behaviour

      • Integrated Marketing Communication

      • Strategic Marketing Management

      • Management Project

      • And one open elective course, either Business Law/ Financial/ Wealth Planning/Digital Marketing/Marketing Analytics/Consumer Behaviour.

       

  • CAREER PROSPECTS

    Position

    • Marketing Manager

    • Corporate Affairs Practitioner

    • Brand Manager

    • Public Relations Practitioner

    • Marketing Officer

    • Corporate Officer

    • Sales Manager

    • Product Marketing Manager

    • Event Planner

    • Social Media Manager

    • Digital Marketing Specialist

    • Brand Manager

    Related Industries

    • Government Sector 

    • Private Agencies

    • Non-Governmental Organizations (NGOs)

    • Education

    • Semi goverment