Research
Research Area:
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Green Marketing and Consumption
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Islamic Marketing and Consumption
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Sustainable Marketing and Consumption
Research Grant:
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2020, Developing Behavioural Biases Mitigation Framework for Vulnerable Credit Card and Personal Debt Holders in Malaysia, Kementerian Pengajian Tinggi Malaysia, RM60,500.00 (Co-Researcher)
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2015, Disaster Relief and Preparedness: Integrated Marketing Communication Approach and Disaster Management in Kelantan Flood Prone Area, Kementerian Pengajian Tinggi Malaysia, RM104,390.00 (Co-Researcher)
Publication
Research Publication:
Please visit: https://rb.gy/zw9fn
Other Publication:
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Siti Haslina Binti Md Harizan. (2015). Asas Perlakuan Pengguna, Utusan Publications & Distributors Sdn Bhd.
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Siti Haslina Binti Md Harizan. (2016). Psikologi Pengguna, Utusan Publications & Distributors Sdn Bhd.
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Siti Haslina Binti Md Harizan. (2015). E-Kuliah (Video/Audio) for JRP 342/343: Perlakuan Pengguna, Pusat Pengajian Pendidikan Jarak Jauh.
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Siti Haslina Binti Md Harizan. (2019). E-Kuliah (Video/Audio) for JRW 348/4: Peruncitan, Pusat Pengajian Pendidikan Jarak Jauh.
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Siti Haslina Binti Md Harizan. (2023). Microcredential, Integrated Marketing Communication (Part 1), https://learning4life.usm.my/courses/integrated-marketing-communication-part-1/
Supervision
PhD (On-going):
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Fazleen Binti Md Ali, Kaedah Pengurusan Kualiti Pembangunan Islam Berasaskan Konsep Halal Hijau.
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Xu Ziming, Research on the Implication of Driving Experience on Consumer's Purchase Intention of New Energy Vehicle: An Investigation in China.
Recognition
Award:
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Third Best Paper Award - The 13th Global Islamic Marketing Conference, International Islamic Marketing Association, Türkiye, 2022.
Recognitions:
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Certified Islamic Marketer, International Islamic Marketing Association UK, 2021 onwards.
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Lifetime Member, Institute of Marketing Malaysia (IMM), 2021 onwards.
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Invited Speaker, Online Research Seminar, SOKA University, Tokyo, Japan, July 2023.
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Reviewer, Journal of Islamic Marketing, 2015 onwards.
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Reviewer, Journal of Social Sciences and Humanities, 2019 onwards.
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Reviewer, International Journal of Economics & Management, 2017 onwards.
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Reviewer, Asian Academy of Management Journal, 2017 onwards.
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Reviewer, Asian Journal of Economics, Business and Accounting, 2023.
Consultancy
Consultancy:
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Field Expert for FRGS project "Public Sustainable Communication: In the Context of Visual Communication vs Attitudes", Universiti Teknologi MARA (UiTM), 01/09/2019 - 31/05/2022.
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Field Expert for Instrument Validation, Centre for Islamic Development Management Studies, 07/03/2018 - 07/03/2018.
Community/Industry
Community Engagement:
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Penang Green Agenda, 29/08/2018-31/12/2018
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Kelas Asas Fardhu Ain (KAFA) Integrasi Darul Quran, Pusat Islam Universiti Sains Malaysia, 01/01/2017-31/12/2018
Industry Engagement:
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Malaysian Photovoltaic Industry Association, Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers, March – November 2018.